Sakha Coffee: Double Date Campaign Collection

Scope of Work

Key Visual Adaptation, Marketplace Banners (Shopee/Tokopedia), Social Media Suites (Story/Feeds), CPAS, and WhatsApp Broadcast Assets.

Project Overview

Managed the end-to-end visual rollout for Sakha’s high-stakes monthly "Double Date" e-commerce events. The objective was to dominate marketplace visibility during peak traffic windows. I translated the campaign’s Key Visual into a comprehensive suite of digital assets, ensuring brand dominance across every customer touchpoint from social feeds to direct sales channels.

My Approach

Speed and scalability were paramount for these time-sensitive campaigns. I developed a modular layout system that allowed for rapid adaptation of the master design across diverse aspect ratios. The result was a high-impact visual experience that was immune to format limitations. Every asset was engineered to deliver the same level of urgency and clarity, turning passive views into active conversions on both fleeting stories and static banners.

Key Features

• Cross-Platform Consistency: Unified visual identity across 5+ different aspect ratios and platforms to maintain strong brand recall.

• Mobile-First Layouts: Optimized specifically for small screens where 90% of the double-date traffic occurs.

• High-Urgency Visuals: Designed with clear focal points and strong Call-to-Actions (CTA) to trigger impulse buying during flash sales.

• Broadcast Ready: Specialized assets for WhatsApp Broadcasts designed to look personal yet professional, driving direct conversions.

Credits

• Sr Graphic Designer: Fauzi Herdana (instagram.com/ziehrdn)

• Photographer: Abid Hanif & Ilham Arifin (instagram.com/abidhanif.24) & (instagram.com/ilham.arifiin)

• E-Commerce Team: Rahadie & Sephia (instagram.com/hantulangit_) & (instagram.com/sephia05_)