Sakha Coffee: CPAS Motion Campaign Collection

Scope of Work

Art Direction, Graphic Design, Motion Graphics, Video Editing, Asset Management.

Project Overview

Developed high-converting CPAS (Collaborative Ads) motion assets for Sakha Coffee Roastery. The primary objective was to transform static marketplace data into dynamic, loopable visual narratives that stop the scroll. By bridging the gap between brand aesthetics and hard-selling performance, these assets were designed to drive immediate traffic and sales on e-commerce platforms.

My Approach

Operating with full creative autonomy, I adopted a data-driven strategy where visual decisions were guided strictly by marketplace insights. Since direct competitors in the coffee niche were underutilizing Meta Ads, I benchmarked high-performing creatives from adjacent retail industries to innovate the visual structure.

This proactive research allowed me to deliver precise creatives that aligned perfectly with the marketing team’s goals. The result was a highly efficient workflow with zero revisions and immediate approval for launch.

Key Features

• Seamless Loop Engineering: Designed specifically for auto-play environments (CPAS), ensuring smooth visual continuity without jarring cuts.

• Zero-Revision Workflow: High-precision execution that met the brief instantly, minimizing back-and-forth and accelerating campaign launch times.

• Cross-Industry Adaptation: Applied proven visual hooks from broader retail sectors to stand out in the F&B niche.

• High-Retention Motion: Fast-paced, engaging motion specifically timed to capture attention within the first 3 seconds.